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How To Use SMS Marketing

Have you ever thought about the importance of text message marketing service? It is an excellent solution if you are looking for effective, easy, and affordable communication with your clients. Textedly.com has pulled together some of the most important benefits that SMS marketing has to offer:

1. It is a direct communication

SMS marketing has a read rate of over 98% within 10 minutes delivery, which means you can have complete peace of mind that all important messages, announcements, updates, sales will reach your clients. SMS marketing has over 50% of RIO (Return Of Investment), which actually means you are boosting your sale and earnings.

2. It is a great way to learn more about your customer’s needs

SMS is one of the best ways to get clear feedback from your clients and customers via short surveys. Research has proven that almost 1/3 of people will respond to your survey. And it happens in, believes it or not, the first 5 minutes. This means that you can get results in a very short period.

3. You don’t have time for long-term projects

If you need a quick marketing solution and you do not have time to consult on long-term projects that can take up to several months, group SMS marketing could be a simple and effective option for your business. If you are specific and precise enough in the SMS presentation of your marketing content, it will be the best guarantee that you have presented your advertisement to a wide range of potential and regular users.

4, You want to tailor your ad to your target audience

Customizing group SMS messages for a specific smaller target group is also very simple, read more about this at textedly.com. In addition, group SMS messages give you a higher probability of availability and readability compared to campaigns by sending e-mails, which often end up in the spam folder of the user’s inbox, so potential customers never read them.

The Takeaway

You can enter the market with a good product, but if you do not have a quality marketing strategy, you will find it difficult to sell your product. And no matter how long you have been operating successfully and how reputable your company is, continuous advertising is essential. It’s the only way to attract potential customers and keep those already buying your products or services. And since SMS marketing is the most efficient form of marketing, and at the same time, the cheapest one, it is clear why SMS marketing is an integral part of every successful company.… Read the rest

What’s the Difference Between a Mobile Payment System and a Virtual Terminal?

Ease of access, personalized customer experience, and record-keeping are changing for the better. The digital age is enhancing almost every industry, and the storefront is no different.

There are many options when it comes to accepting payments from your customers. Mobile payment systems and virtual terminals are at the top of many lists, but what are the differences? Do the differences matter?

Here are a few pay system options, their differences, and the opportunities available for you.

Mobile Payment Systems

Mobile payment systems are a type of payment gateway. With payment gateways, customer information is needed to finish the transaction.

This means that a customer has to enter all of their payment details, enter the required verification themselves. That means entering a pin number, security code, potential identity check questions, and other details.

Sound secure? It is, as long as the customer isn’t giving out their PIN to everyone on the street. No one–not even a merchant–should be able to grab someone else’s payment card and simply process a payment randomly.

Security is good, but not always necessary. If you’re dealing with regular customers who need you to simply make things happen, it’s harder to do with a mobile payment system.

At its core, mobile payment systems put the power, security, and responsibility of the payment in the customer’s hands.

Virtual Terminals (VT)

A virtual terminal places most of the responsibility on the merchant’s side, and allows manual processing by the merchant. If you have a customer in your database, you can bill that customer as needed.

This is important if the customer isn’t present, but wants to make a purchase. There are many scenarios when a customer can’t simply swipe a card, such as making purchases from an account with funds you maintain or an account without card access.

A robust virtual terminal still has a payment gateway attached to it.

Which Should You Use?

Mobile payment systems and virtual terminals are vital for different types of businesses.

Typically, virtual terminals are used by established merchants. If you expect to have customers who need to be billed later–such as in-store credit, personal transactions without cards, or discrete purchases–use a VT.

If you plan on taking payments from credit or debit cards, a mobile payment system is a must. Especially for merchants on the go, being able to swipe and move on is an easy form of income.

A card swiper for phone and mobile devices allows versatility in a time when easy payments and mobile freedom are changing the world in many ways. That said, some mobile swipers feel cheap or shady.

Would you want to pay someone with a scuffed up, grimy block attached to a personal phone? Your business shouldn’t scream SCAM, and even if you work in a dirty job, you should have a cleaner option for people who need reassurance.

You can augment your payment systems by having a more stable credit card swiper deck in your stationery business. If people have issues sliding through smaller phone swipers or don’t trust phone swipers, bigger swipers tend to be more trustworthy.

Many businesses can handle a mixture of mobile payment systems and virtual terminals with different sizes. It’s important to poll your customers about your equipment and ease of payment since many customers are willing to share their experience.

It’s about being candid and offering a better experience. Contact a payment systems professional to discuss other parts of making payments easier.
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