If you treat all of humanity as one person, grant a lifespan of five
hundred years and call this
- today - the halfway mark, then our subject, whom we'll call
'The Builder', will have been born in the
middle of the Eighteenth
Century ... roughly the beginning of the Industrial Revolution.
For 250 years, The Builder has been
charging forward with blind invention - incredibly intelligent on the
one hand and
careless and irresponsible on the other. Now that our
imaginary mid-way line has been reached, we're
calling on The Builder - calling on you - to begin dismantling those
rooms in the building which are dangerous to their inhabitants... rooms
built without planning permission from the planet and without consideration
to future generations.